Monday, August 29, 2011

Charitable Giving in Asia

A recent report stated that wealthy, older Asians focus charitable giving on health, education, and the elimination of poverty. In contrast, the younger (not defined) wealthier set take a "more global approach" focusing on the environment, human rights, and the arts. Of those surveyed, 42 percent stated that the main goal behind charitable giving was to promote their family's core values.

Again, it is wonderful to read about charitable donations, however, media coverage makes it appear that only the ultra wealthy are able to give. I would bet that middle-income folks from around the world would also state that the primary motivation behind charitable giving is to nurture a core value.

If you have a story about a middle-class philanthropist, please let me is the subject of a book I am writing.

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