Thursday, September 22, 2011

Charitable Donations Increase Thanks to On-Line Technology

According to this report, thanks to the ability to donate on-line, charitable donations are on the increase even though economic times are hard. One reason, younger people who may have not donated in the past are using social media, such as Facebook and Twitter, to donate.

As I mentioned yesterday, I am raising funds for the American Heart Walk on October 8th. One criticism I have received is that the on-line donation forms do NOT accept a pledge below $25. The donor asked "what happened to the idea that every penny counts?" I agree, and have encouraged AHA to adjust it's on-line donation form.

What do you think?

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