ATMS in UK Allow for Charitable Transfers

By Melinda Gustafson Gervasi
According to this story, beginning this summer, UK residents will be able to transfer funds to 8 charities (yet to be selected) at ATM machines.  The English government's hope is to increase giving.  The idea is intriguing.  But I wonder how it will pan out.  Giving might be more direct, but will it encourage people to give?  At best it might spark impulsive donations.  Also, as a skeptical American, I wonder how those 8 charities will be selected?  Something tells me we are 5 years or less from a scandal hitting the British papers.

Charities and ATM transfers -- is it the next big thing or just a bunch of hype?  This silly song comes to find because of the part about friendship bracelets and newspapers.

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